Want to [Avoid Negative Thing] While [Gaining Positive Thing]?

Announcing [your product name], the ultimate guide to [the major benefit your customer will receive]!

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Dear Frustrated [Ideal Client],

I know what it’s like when you’re first starting out and trying to [get some specific result, like lose weight]. It feels like an uphill battle. Fortunately, you’ve made the wise choice to not go it alone, which is why you’re reading this page right now.

But chances are, you’ve been trying to [get a specific benefit] for a while now, haven’t you? You’ve read a lot of books. You’ve read a lot of blogs. You’ve watched a lot of YouTube videos. And yeah, you’ve probably even purchased a lot of [niche/topic] products.

Every time you see one of these products, you get excited. You think that maybe this is the one that’s going to finally allow you to [get a specific benefit]. You start to imagine what life will be like once you [get another benefit]. And you can’t wait to [get still another benefit].

So what happens? Nothing. You might see a little progress, such as [describe what kind of progress a person might see when they first use a product in the niche]. But eventually you end up right back where you started. And you’re disappointed, again.

Sound familiar? I bet it does.

Listen, if you’ve ever felt like this, let me just reassure you that you’re not the only one.
And let me also tell you that it’s not your fault if you’ve [tried and failed before]. 
You see, the reason why you [can’t get a desirable result] is because [describe why people fail – e.g., the teachers are giving bad information, the product isn’t designed for you, etc]. I mean think about it: [give further elaboration on why it’s not the prospect’s fault]. After all… 
If [you had some specific advantage] like everyone else, then [you’d get a fantastic result too]… 
Ahh, to be so lucky. 
But you weren’t born with [some specific trait or characteristic that most people think they need to succeed in this niche]. You don’t have [some other trait, characteristic, skill, knowledge, experience or possession that people think they need to succeed]. You probably don’t even have [some other assumed prerequisite experience, skill, etc]. 
So it’s no wonder that [those other specific types of products] didn’t [give you the specific results] you wanted. It’s no wonder that everyone else makes it look so easy, while you struggle to [describe how the prospect struggles]. 
Until now, that is!

Introducing [Name of Product]!

The first [type of product] to [do something or have some specific benefit that the other competition products don’t do/don’t have]!
That’s right, now you too [can get a specific benefit], even if [you don’t have some special skill, knowledge, experience or possession]! 
It seems a little hard to believe, doesn’t it? After all, you’ve tried to [get a specific result or benefit] before, but you’re not really any better off than before. So it feels like too much to hope for to believe that this [type of product] really could be the solution to [specific big problem]. 
But this [type of product] is unlike any you’ve ever tried before. That’s because [describe briefly how this product is different]. And in just minutes from now you’ll: 

I know, these sound like bold claims. But I’ve used these strategies to [get a specific benefit]. I’ve shared these same strategies with countless other [types of niche members] so that they could [get a specific result]. And I know these little-known [niche topic] secrets will work for you too. 

But you don’t have to take my word for it. Instead, just look at the proof:

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Now it’s your turn to get results…

Are YOU Ready to [Get a Specific Benefit]?  

Here’s a sneak peek at what you get when you order now: 
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Take a look at what others are saying about
[Name of Product]:

Here’s What’s Included...

Module 1: [Module Name]


Module 2: [Module Name]


Module 3: [Module Name]


Module 4: [Module Name]


Module 5: [Module Name]


How Much?

You’ve seen those other [types of products] that cost [some large amount], [a slightly larger amount of money] or even [a larger amount of money]. And so you’re probably thinking that you’re going to have to invest at least [$] in order to [get this course/download this manual/etc]. 

Tell you what, it’s worth twice the price as those other [types of products], simply because [insert primary reason why this product is better than the other products]. 
But you don’t have to pay [$]. You don’t have to pay [smaller amount of money]. You don’t even have to pay [still a smaller amount of money]. 
Because if you act now, your total investment is just [$]
You know this is a good deal. 
If you [bought another more expensive alternative, like a “personal trainer”], you’d be paying at least [$x]. And you wouldn’t even get [some specific benefit]. 
Isn’t [getting some specific benefit] worth at least [$] to you? Of course it is. And that’s why you need to click here [insert link] to order your copy now before this introductory price disappears. 
Still on the fence? Still not convinced that this is the absolute best way to [get a specific benefit]? Then let me sweeten the pot… 

Act Now and You’ll Also Get [Bonus Product] Absolutely FREE!

This [report / video / manual / guide / course / software / other product] will [give the prospects a big benefit]. Plus: 

And much more. If you ever wanted to [get a benefit], then this is the best way to do it. 

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PLUS... Your Satisfaction is 100% Guaranteed For XX Days!

Go ahead and order [name of product] risk free right now. Use these [niche] strategies. Enjoy the results for a full [length of time]. If you’re unsatisfied for any reason – if this [type of product] isn’t everything that I say it is, simply [describe how to contact you] for a full, prompt and cheerful refund. And just as my way of saying thank you for trying [name of product], you can KEEP [name of bonus product]! 
I can’t be any more fair than that, so order now… 

Meet [Your Name]...

[Your name] is a [what you’re an expert in] and has [insert something great you’ve achieved]

For the past [X] years [Your name] has been helping [your target market] unlock [the major pain they are experiencing], achieve [the major goal your target market has] and create a life they’re truly excited about.

Order Now to Lock in the Lowest Price

If you act now your total investment is just [$x] – but this special price could end at any time. So click the order button below now to get started, because you deserve to [get a big benefit]!
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[Your Signature]

P.S. Go ahead and look around, because you won’t find a better or more affordable way to [get a specific benefit], and that’s a promise. So order risk-free right now – because you too can [get a desired result]!

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